沟通渠道对“说出即相信”效应的影响
The Influence of Communication Modality on the “Saying-Is-Believing” Effect
DOI: 10.12677/ap.2025.154254, PDF,    科研立项经费支持
作者: 尹 睿：天津师范大学心理学部，天津；刘仙芸：教育部人文社会科学重点研究基地天津师范大学心理与行为研究院，天津
关键词: 互联网；沟通渠道；“说出即相信”效应；Internet； Communication Modality； “Saying-Is-Believing” Effect
摘要: 在沟通中人们会根据听者对某话题的态度调整其信息表达，称为听众调节效应。该效应还会让个体产生偏向听者态度的记忆偏差，此过程被称为“说出即相信”效应。本研究结合当下互联网大环境现状，分析线上线下不同沟通渠道的特点，基于共享现实理论，结合经典实验范式探讨沟通渠道对“说出即相信”效应的影响。采用2 (听者态度：积极、消极) × 2 (沟通渠道：线上、线下)的两因素混合实验设计进行研究。结果发现：(1) “说出即相信”效应存在，即人们会依听者态度来调整自己个体的描述和回忆。(2) 沟通渠道和听者态度交互影响“说出即相信”效应听者态度积极(消极)时，线下(线上)相比于线上(线下)的描述和回忆效价偏差量更大。
Abstract: In communication, people adjust their messages according to the audience’s attitude towards a topic, which is called the audience-tuning effect. This effect also causes individuals to produce a memory bias in favor of the audience’s attitude, a phenomenon known as the “saying-is-believing” (SIB) effect. In this study, we analyze the characteristics of different communication modalities online and offline in the context of the current Internet environment, and explore the influence of communication modality on the “saying-is-believing” effect based on the theory of shared reality and the classical experimental paradigm. A two-factor mixed experimental design of 2 (audience’s attitude: positive, negative) × 2 (communication modality: online, offline) was adopted. The results showed that: (1) there is a “saying-is-believing” effect, people adjust their descriptions and memories according to the audience’s attitude. (2) Communication modality and audience’s attitude interacted with the “saying-is-believing” effect. When the audience’s attitude is positive (negative), the description valence deviation and the recall valence deviation are greater in offline (online) than in online (offline).
文章引用：尹睿, 刘仙芸 (2025). 沟通渠道对“说出即相信”效应的影响. 心理学进展, 15(4), 694-705. https://doi.org/10.12677/ap.2025.154254

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