数字经济赋能贵州农村电商发展路径探索

Exploring the Development Path of Rural E-Commerce in Guizhou Empowered by the Digital Economy

摘要: 数字经济的快速发展为农村电商注入了强大动力，成为推动乡村振兴和实现共同富裕的重要引擎。贵州省作为“国家大数据综合试验区”和“西部经济欠发达地区”的典型代表，兼具数字经济先发优势与农村电商发展需求，具有显著的研究价值。本研究聚焦贵州农村地区，剖析数字经济赋能农村电商进程中面临的挑战。基于此，研究提出优化策略，旨在为数字经济赋能其他农村地区电商发展提供实践指导与理论借鉴。

Abstract: The rapid development of the digital economy has injected strong impetus into rural e-commerce, becoming an important engine for promoting rural revitalization and achieving common prosperity. Guizhou Province, as a typical representative of the“National Big Data Comprehensive Pilot Zone”and a“less developed economic region in the western area”has both the early-mover advantage in digital economy and the demand for rural e-commerce development, making it of significant research value. This study focuses on rural areas in Guizhou, analyzing the challenges faced in the process of empowering rural e-commerce through the digital economy. Based on this, the study proposes optimization strategies, aiming to provide practical guidance and theoretical references for empowering rural e-commerce development in other rural areas through the digital economy.