考虑新能源投入水平的新能源汽车市场扩散与动态定价研究

Research on the Market Diffusion and Dynamic Pricing of New Energy Vehicles Considering the Level of New Energy Investment

摘要: 本文旨在研究新能源汽车市场扩散与动态定价问题，特别是在新能源投入水平的考量下。文章基于广义巴斯扩散模型，引入新能源技术投入水平和价格因素，构建了一个综合市场因素和新能源投入水平的市场扩散预测模型。通过Hamilton方程求解最优动态定价，并进行敏感度分析和数值模拟，揭示了新能源投入水平和价格敏感系数对市场扩散和定价策略的影响。研究发现，新能源投入水平的提升能够加快市场扩散速度，而价格敏感系数是影响最优动态定价策略的关键因素。文章最后提出了未来研究方向，旨在为新能源汽车市场的健康发展提供理论和实践指导。

Abstract: This paper aims to study the market diffusion and dynamic pricing issues of new energy vehicles, especially considering the level of new energy investment. Based on the Generalized Bass Model (GBM), the paper introduces new energy technology investment levels and price factors, and constructs a market diffusion prediction model that integrates market factors and new energy investment levels. By solving the optimal dynamic pricing using the Hamiltonian equation, and conducting sensitivity analysis and numerical simulations, the paper reveals the impact of new energy investment levels and price sensitivity coefficients on market diffusion and pricing strategies. The study finds that an increase in new energy investment levels can accelerate the speed of market diffusion, while the price sensitivity coefficient is a key factor influencing the optimal dynamic pricing strategy. Finally, the paper proposes future research directions, aiming to provide theoretical and practical guidance for the healthy development of the new energy vehicle market.