数字经济背景下电商导航界面设计的路径初探

A Preliminary Study on the Route of E-Commerce Navigation Interface Design under the Background of Digital Economy

摘要: 本次研究围绕电子商务导航界面设计在数字经济背景下的优化路径，探讨电子商务导航界面在用户体验提升和平台竞争力建设中的重要作用。研究发现，通过动态视觉构建数字生成艺术可以增强平台用户的参与感；通过个性化推荐算法，人工智能技术可以提高交互效率；通过场景虚拟化，VR和AR技术可以将优化决策呈现出来。在电子商务导航界面设计中建立用户忠诚度，包括认知流畅度的提升和情感联结的加强等作用机制，情感化设计策略显示出了显著的效果。研究显示，多模态技术融合将为行业转型升级提供理论支撑和实践参考，推动面向智能互动方向的电子商务导航行业发展。

Abstract: This study focuses on the optimization path of e-commerce navigation interface design under the background of digital economy, and discusses the important role of e-commerce navigation interface in improving user experience and building platform competitiveness. The research found that building digitally generated art through dynamic vision can enhance the sense of participation of platform users; artificial intelligence technology can improve interaction efficiency through personalized recommendation algorithms; and VR and AR technologies can present optimized decisions through scene virtualization. In e-commerce navigation interface design, user loyalty is established, including cognitive fluency enhancement and emotional connection enhancement. Emotional design strategy shows significant effect. The research shows that multi-modal technology integration will provide theoretical support and practical reference for industry transformation and upgrading, and promote the development of e-commerce navigation industry oriented to intelligent interaction.