智慧养老场景下的电商适老化路径研究

Research on the Path of E-Commerce for the Elderly in the Scenario of Smart Elderly Care

摘要: 随着我国人口老龄化程度的不断加深，智慧养老成为应对老龄化挑战的重要方向。《“十四五”国家老龄事业发展规划》明确提出“推动科技适老化”、“完善智慧养老服务”，将电商适老化纳入数字包容性建设框架。然而，当前电商平台在适老化界面设计、支付安全保障等方面仍存在标准缺失，老年用户面临“不会用”、“不敢用”的双重困境。本文研究聚焦智慧养老场景下电商适老化的实践路径，综合考量电商应用适老化模式的价值维度，提出可供参考的实施对策及建议。

Abstract: With the deepening of China’s aging population, smart pension has become an important direction to cope with the challenges of aging. The “14^th Five-Year Plan for the Development of National Aging” clearly proposes to “promote technology for the elderly” and “improve smart elderly care services”, and incorporate e-commerce for the elderly into the framework of digital inclusion. However, there is still a lack of standards in the design of age-appropriate interfaces and payment security for the elderly, and elderly users are faced with the dual dilemma of “not knowing how to use” and “not daring to use”. This paper focuses on the practical path of e-commerce for the elderly in the smart elderly care scenario, comprehensively considers the value dimension of the e-commerce application of the aging mode, and puts forward implementation countermeasures and suggestions for reference.