文化适配性视角下社交机器人技术接受度研究——基于信任、语言与伦理的TLE模型构建

A Study of Social Robot Technology Acceptance from the Perspective of Cultural Suitability—Construction of a TLE Model Based on Trust, Language and Ethics

摘要: 随着人工智能技术的全球化发展，社交机器人正加速渗透至多元文化市场。当前基于开发者文化本位的设计范式，易引发文化适配性缺失问题，导致人机交互中的认知偏差与用户抵触。为突破技术跨文化推广瓶颈，本研究从文化适配性理论视角切入，通过构建包含信任、语言与沟通方式、伦理观念的TLE三维模型，系统解析文化差异性语境下社交机器人技术接受度的作用机制。研究发现：技术信任的跨文化迁移需依托伦理价值观校准实现，语言交互的本地化需兼顾符号系统与文化语用规则双重维度。研究为人工智能产品的文化嵌入提供了理论框架与优化路径，对推动人机协同的可持续发展具有实践启示。

Abstract: With the globalisation of AI technology, social robots are accelerating their penetration into multicultural markets. The current design paradigm based on the developer’s cultural orientation is prone to the problem of lack of cultural adaptability, leading to cognitive bias and user resistance in human-robot interaction. In order to break through the bottleneck of cross-cultural technology promotion, this study starts from the perspective of cultural appropriateness theory, and systematically analyses the mechanism of social robot technology acceptance in culturally different contexts by constructing a three-dimensional model of TLE, which includes trust, language and communication styles, and ethical concepts. The study finds that the cross-cultural transfer of technological trust needs to be calibrated with ethical values, and the localisation of language interaction needs to take into account the dual dimensions of symbolic systems and cultural pragmatic rules. The study provides a theoretical framework and optimisation path for the cultural embedding of AI products, and has practical implications for the sustainable development of human-robot collaboration.