数字化转型、独立型自我建构与员工创新行为关系研究
A Study of the Relationship between Digital Transformation, Independent Self-Construction and Employee Innovation Behavior
摘要: 本文依据社会认知理论构建起一个带调节的中介模型，纳入独立型自我建构作为中介变量，不确定性规避作为调节变量，探究数字化转型对员工创新行为的影响机制。针对长三角地区26家企业所收集的343份领导–员工配对问卷开展数据分析，结果显示：数字化转型能够借助提升员工独立型自我建构，从而间接推动员工创新行为；不确定性规避对独立型自我建构与员工创新行为的关系具有负向调节作用，且进一步调节独立型自我建构在其中的中介效应。本研究结论为企业依靠数字化转型激发员工创新，提供了理论层面的贡献以及实践方面的启示。
Abstract: Based on social cognitive theory, this paper constructs a mediation model with moderation, incorporating independent self-construction as the mediator and uncertainty avoidance as the moderator, to explore the influence mechanism of digital transformation on employees’ innovative behavior. Data analysis of 343 leader-employee questionnaires collected from 26 enterprises in the Yangtze River Delta region shows that digital transformation can indirectly promote employee innovation behavior by enhancing the independent self-construal; uncertainty avoidance negatively moderates the relationship between the independent self-construal and employee innovation behavior, and further moderates the mediating effect of the independent self-construal in it. The findings of this study provide theoretical contributions as well as practical insights for enterprises to rely on digital transformation to stimulate employee innovation.
文章引用：韩思仪, 张渝铭, 朱国轩. 数字化转型、独立型自我建构与员工创新行为关系研究[J]. 电子商务评论, 2025, 14(4): 3102-3112. https://doi.org/10.12677/ecl.2025.1441229

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