数字经济背景下产品服务供应链的价值共创机制研究

Research on the Value Co-Creation Mechanism of Product Service Supply Chain under the Background of Digital Economy

摘要: 服务经济背景下，产品供应链与服务供应链相互耦合并形成了产品服务供应链。随着服务化进程的不断深入，以及数字技术的不断涌现，制造业为提高消费者满意度和增强品牌竞争力，围绕产品提供多元化服务已成为其价值创造的重要手段。本文以产品服务供应链为综述对象，结合海尔集团的案例分析，以价值共创为切入点来探究数字经济的发展对产品服务供应链带来的影响，构建出数字经济背景下，产品服务供应链价值共创的框架，即目标、主体与利益相关者三大要素，并提炼出经济背景下产品服务供应链价值共创的特点，为产品服务供应链与价值共创相关理论的进一步研究提供参考。

Abstract: Under the background of service economy, product supply chain and service supply chain are coupled and form product service supply chain. With the deepening of service process and the emergence of digital technology, it has become an important means for manufacturing industry to provide diversified services around products in order to improve consumer satisfaction and enhance brand competitiveness. This paper focuses on the product-service supply chain as the subject of review and integrates a case study of Haier to explore the impact of digital economy development on the product-service supply chain from the perspective of value co-creation. It constructs a framework for value co-creation in the product-service supply chain within the context of the digital economy, encompassing three key elements: objectives, main actors, and stakeholders. Additionally, the paper distills the characteristics of value co-creation in the product-service supply chain under the digital economy, providing a theoretical reference for further research on product-service supply chains and value co-creation.