贵州黄岗侗寨“文化旅游 + 农村电商”融合发展研究

Research on the Integrated Development of “Cultural Tourism + Rural E-Commerce” in Huanggang Dong Village, Guizhou Province

摘要: 黄岗侗寨拥有丰富的自然景观和深厚的文化底蕴，近年来，文化旅游逐渐成为其重要经济来源。然而，随着电商经济的快速发展，黄岗侗寨传统的文化旅游模式面临挑战，亟需探索新的发展路径。本文通过分析黄岗侗寨“文化旅游 + 农村电商”融合发展的优势和可行性，揭示其基础设施不完善、复合型人才匮乏、品牌意识薄弱的现实困境，据此提出了加强基础设施建设、打造本土文旅电商平台、培养复合型人才、创新体验式旅游项目等优化路径，旨在推动黄岗侗寨文化旅游与农村电商的深度融合，实现文化保护与经济发展的双赢。

Abstract: Huanggang Dong Village boasts abundant natural landscapes and profound cultural heritage, with cultural tourism gradually becoming a significant economic driver in recent years. However, the rapid development of e-commerce has posed challenges to its traditional cultural tourism model, necessitating the exploration of new development pathways. This paper analyzes the advantages and feasibility of integrating “cultural tourism + rural e-commerce” in Huanggang Dong Village, highlighting practical challenges such as inadequate infrastructure, a shortage of interdisciplinary talent, and weak brand awareness. Accordingly, it proposes optimization strategies, including strengthening infrastructure construction, establishing a local cultural tourism e-commerce platform, cultivating interdisciplinary talent, and innovating experiential tourism projects. The aim is to promote the deep integration of cultural tourism and rural e-commerce in Huanggang Dong Village, achieving a win-win scenario for cultural preservation and economic development.