乡村振兴视角下安徽石台硒农业与电商融合发展路径探析

Exploring the Integrated Development Path of Anhui Shitai Selenium Agriculture and E-Commerce from the Perspective of Rural Revitalization

摘要: 本文基于乡村振兴的视角，探讨了安徽石台硒农业与电商融合的发展模式。文章分析了电商平台如何利用大数据和智能物流技术打通农产品全链条，通过直播带货和供应链整合促进硒农业品牌化和市场拓展。以石台县为例，实践证明数字化转型能有效激活农村内生动力，推动农业结构调整和农民增收，从而为特色农业高质量发展提供新路径。

Abstract: Based on the perspective of rural revitalization, this paper explores the development model integrating selenium agriculture and e-commerce in Shitai County, Anhui Province. The article analyzes how e-commerce platforms leverage big data and intelligent logistics technologies to streamline the entire agricultural product supply chain, promoting the branding and market expansion of selenium agriculture through live streaming sales and supply chain integration. Taking Shitai County as an example, practical experience demonstrates that digital transformation can effectively activate the inherent dynamism in rural areas, drive agricultural structural adjustments, and increase farmers’ income, thereby providing a new path for the high-quality development of specialty agriculture.