区块链赋能电商交易：安全防护与透明化治理的双重效应

Blockchain Empowerment in E-Commerce Transactions: Dual Mechanisms of Security Protection and Transparency-Enhanced Governance

摘要: 本文系统探究区块链技术在电子商务交易场域中的赋能机制及其优化策略。基于分布式账本技术的去中心化架构与密码学机制，论证区块链通过构建不可篡改的数据存证系统、透明可溯的交易验证体系及智能合约的自动化执行框架重构电商交易信任机制。区块链可有效强化交易主体间的协同信任，实现交易数据确权、流程追溯与合约执行的三重保障，从而系统性提升交易安全性与信息透明度。区块链技术在赋能过程中也面临多维制约，如数据模糊与跨境监管框架缺失等合规性挑战、技术改造成本边际效益递减与市场认知差异等现实壁垒。区块链赋能电商交易亟待明确的数据安全和隐私保护政策、并建立行业标准和合规框架，以便为区块链赋能电商交易提供更具创新性和价值的交易环境。

Abstract: This study systematically investigates the empowerment mechanisms and optimization strategies of blockchain technology in the field of e-commerce transactions. Grounded in the decentralized architecture of distributed ledger technology (DLT) and cryptographic protocols, it demonstrates how blockchain reconstructs trust mechanisms in e-commerce by establishing tamper-proof data authentication systems, transparent and traceable transaction verification frameworks, and automated smart contract execution protocols. Blockchain technology enhances collaborative trust among transactional entities through triple safeguards—data ownership confirmation, process traceability, and contract enforcement—thereby systematically improving transactional security and information transparency. However, blockchain technology also faces multi-dimensional constraints in the process of empowerment, such as compliance challenges like data ambiguity and lack of cross-border regulatory frameworks, and practical barriers like diminishing marginal benefits of technological transformation costs and differences in market perceptions. The study concludes that blockchain-enabled e-commerce transactions necessitate the formulation of explicit data security and privacy protection policies, alongside establishing industry-wide standards and compliance frameworks, to foster a more innovative and value-driven transactional ecosystem.