框架理论下二手电商争议调节机制研究——以闲鱼小法庭为例

A Study on Dispute Resolution Mechanisms in Second-Hand E-Commerce Platforms under Framing Theory—Taking Xianyu Small Court as an Example

摘要: 随着二手电商平台的快速发展，其争议调解机制面临效率与公平的双重挑战。本研究基于框架理论，构建“制度设计–叙事博弈–符号传播”三层次分析框架，以闲鱼小法庭为例，系统探讨平台治理中的权力渗透、技术中介与用户策略互动。研究发现：在制度层面，平台通过规则定义权、程序控制权与认知引导权构建封闭治理循环；在互动层面，用户以对抗性叙事策略争夺话语权；在符号层面，证据效力依赖于物质属性与亚文化释义的异质网络联结。

Abstract: With the rapid development of second-hand e-commerce platforms, their dispute mediation mechanism faces the dual challenges of efficiency and fairness. Based on the framework theory, this study constructs a three-level analysis framework of “institutional design - narrative game - symbol dissemination”, and systematically explores the interactions between power penetration, technological intermediaries and user strategies in platform governance by taking Xianyu Small Court as an example. The study finds that: at the institutional level, the platform constructs a closed governance cycle through the power of rule definition, procedural control, and cognitive guidance; at the interactive level, users compete for discourse power through confrontational narrative strategies; and at the symbolic level, the validity of the evidence relies on the heterogeneous network of material attributes and subcultural interpretations.