乡村振兴背景下农村电商的AGIL模型分析

Analysis of AGIL Model of Rural E-Commerce in the Context of Rural Revitalization

摘要: 本研究运用AGIL模型深入分析了乡村振兴背景下农村电商的功能系统，探讨其在适应乡村振兴需求、达成经济与社会目标、整合多方资源及维持可持续发展模式方面的挑战及对策。为提升农村电商发展质量，需加强市场适应性、明确发展目标、强化多方协同合作及政策支持。农村电商需突破孤立发展思维，通过技术赋能、资源共享与观念革新，构建多方协同的韧性生态，方能成为乡村振兴的核心引擎。

Abstract: This study uses the AGIL model to analyze the functional system of rural e-commerce in the context of rural revitalization, and discusses its challenges and countermeasures in adapting to the needs of rural revitalization, achieving economic and social goals, integrating multiple resources, and maintaining a sustainable development model. In order to improve the quality of rural e-commerce development, it is necessary to strengthen market adaptability, clarify development goals, enhance multi-party cooperation and policy support. Rural e-commerce needs to break through isolated development thinking and build a resilient ecosystem with multi-party collaboration through technological empowerment, resource sharing and conceptual innovation in order to become the core engine of rural revitalization. This study uses the AGIL model to analyze the functional system of rural e-commerce in the context of rural revitalization, and discusses its challenges and countermeasures in adapting to the needs of rural revitalization, achieving economic and social goals, integrating multiple resources, and maintaining a sustainable development model. In order to improve the quality of rural e-commerce development, it is necessary to strengthen market adaptability, clarify development goals, enhance multi-party cooperation and policy support. Rural e-commerce needs to break away from isolated development thinking and build a resilient ecosystem with multi-party collaboration through technological empowerment, resource sharing and conceptual innovation in order to become the core engine of rural revitalization.