拼多多平台售后服务中消费者权益保护之法律问题研究

Research on the Legal Protection of Consumer Rights and Interests in the After-Sales Service of Pinduoduo Platform

摘要: 拼多多作为中国用户规模最大的电商平台之一，其低价策略与“百亿补贴”模式在扩张市场的同时，也因商品质量瑕疵、售后推诿、假冒伪劣商品等问题频繁引发消费者权益纠纷。本文以《电子商务法》《消费者权益保护法》为核心，结合平台规则与司法案例，剖析拼多多售后服务体系中的法律困境，从责任认定、救济路径、制度优化三个维度提出解决方案，旨在构建消费者权益保护的协同治理框架。

Abstract: As one of the largest e-commerce platforms in China, Pinduoduo’s low-price strategy and “ten billion subsidy” mode not only expand the market, but also frequently cause disputes over consumer rights and interests due to commodity quality defects, after sales prevarication, and the spread of fake goods. This paper takes the E-Commerce Law and the Protection of Consumer Rights and Interests as the core, combines the platform rules and judicial cases, analyzes the legal difficulties in Pinduoduo after-sales service system, and proposes solutions from three dimensions of responsibility identification, relief path and system optimization, aiming to build a collaborative governance framework for consumer rights protection.