基于电池共享的新能源汽车后市场服务模式设计

Battery-Sharing-Based Aftermarket Service Model for New Energy Vehicles

摘要: 近年来，新能源汽车制造产业重心正逐步从产品制造向后市场服务提供延伸，发展过程面临标准化体系缺失导致跨品牌兼容性不足、资源利用效率低下引发资产沉淀与重复投入、用户里程焦虑与使用成本高制约市场渗透率提升等问题。为此，本研究提出一种基于电池共享的新能源汽车后市场服务模式。该模式依托物联网与区块链技术建立全生命周期管理体系，实现电池产权分离的资产专业化运营，并且设计动态定价策略适配差异化的用户需求。研究从理论层拓展了共享经济在新能源汽车领域关键关注点的应用；研究从实践层破解了电池标准化困境、提升了资源利用效率、缓解了用户焦虑提供系统性解决方案。研究成果为新能源汽车后市场服务标准制定、企业商业模式创新，及政策支持体系构建提供了决策参考。

Abstract: In recent years, the focus of the new energy vehicle (NEV) manufacturing industry has gradually shifted from product manufacturing to aftermarket service provision. However, its development faces challenges such as the lack of standardized systems leading to insufficient cross-brand compatibility, low resource utilization efficiency causing asset idling and redundant investments, and user concerns over mileage anxiety and high usage costs that constrain market penetration. To address these issues, this study proposes a battery-sharing-based aftermarket service model for NEVs. The model establishes a full lifecycle management system supported by IoT and blockchain technologies, enabling professional operation of battery assets through ownership separation. Additionally, it incorporates dynamic pricing strategies to accommodate differentiated user demands. Theoretically, this research expands the application of the sharing economy in the NEV sector by identifying critical focus areas. Practically, it provides systematic solutions to overcome battery standardization dilemmas, enhance resource efficiency, and alleviate user anxiety. The findings offer decision-making references for formulating aftermarket service standards, innovating business models, and constructing policy support systems in the NEV industry.