电商经济下人智协作对员工工作行为的双刃剑效应——基于压力评估视角
The Double-Edged Sword Effect of Human-AI Collaboration on Employee Work Behavior in the E-Commerce Economy—Based on the Perspective of Stress Assessment
DOI: 10.12677/ecl.2025.1451402, PDF,   
作者: 姚应佳：浙江理工大学经济管理学院，浙江 杭州；郭 晗, 张如意：浙江理工大学科技与艺术学院，经济管理学院，浙江 绍兴
关键词: 人智协作；压力认知评价理论；挑战/阻碍型评估；数字化创造力；心理退缩行为；Human-AI Collaboration； The Cognitive Appraisal Theory of Stress； Challenging/Hindering Appraisal； Digital Creativity； Psychological Withdrawal Behavior
摘要: 数智化时代下，电子商务行业高度依赖人工智能技术(如智能客服、推荐算法、自动化物流)，员工面临与AI协作的全新挑战。基于压力认知评价理论，探讨电商情景中人智协作对员工工作行为的双重影响机制。通过对412名电商从业者员工样本的问卷调查数据发现：人智协作作为一种新型的角色压力源，员工既能产生挑战型压力评估，又能产生阻碍型压力评估；挑战型评估在人智协作与员工数字化创造力之间起部分中介作用，阻碍型评估在人智协作与心理退缩行为之间起部分中介作用。研究结论为电商企业优化人机协作模式、激发员工创造力提供了理论依据与管理建议。
Abstract: In the digital era, the e-commerce industry is highly reliant on AI technologies like smart customer service, recommendation algorithms, and automated logistics. Employees face new challenges in collaborating with AI. Based on the stress cognitive appraisal theory, this study explores the dual impact mechanism of human-AI collaboration on employee work behavior in e-commerce scenarios. Through a questionnaire survey of 412 e-commerce employees, it is found that as a new type of role stressor, human-AI collaboration can generate both challenging and hindering stress appraisal; challenging appraisal partially mediate between human-AI collaboration and employee digital creativity, and hindering appraisal partially mediate between human-AI collaboration and psychological withdrawal behavior. These findings offer theoretical and managerial insights for e-commerce firms to optimize human-machine collaboration and boost employee creativity.
文章引用：姚应佳, 郭晗, 张如意. 电商经济下人智协作对员工工作行为的双刃剑效应——基于压力评估视角[J]. 电子商务评论, 2025, 14(5): 1233-1242. https://doi.org/10.12677/ecl.2025.1451402

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