电子商务背景下长三角地区县域经济韧性水平评价

Evaluation of County Economic Resilience in the Yangtze River Delta Region under the Background of E-Commerce

摘要: 随着电子商务的迅速崛起，其对县域经济的影响日益显著。在此背景下，本文从抵抗与恢复能力、适应与调整能力和创新与转型能力三个方面选择了14个指标来构建长三角地区县域经济韧性水平的指标体系。基于长三角地区2014~2022年的样本数据，运用熵值法对长三角地区县域经济韧性进行评价和分析，并进一步讨论了电子商务对县域经济韧性的直接影响和间接影响。研究结果表明：(1) 长三角地区县域经济韧性水平总体逐年上升，但省际差异显著，县域经济韧性较高县域大部分为县级市且均属于江苏、浙江省，较低县域均属于安徽省。(2) 电子商务能通过扩大商品销售、提升创业活跃度和促进企业创新等机制提升县域经济韧性。基于此，从提升县域经济韧性水平、深化区域一体化政策、优化产业结构、鼓励科技创新等方面提出政策建议。

Abstract: With the rapid rise of e-commerce, its impact on county-level economies has become increasingly significant. Against this backdrop, this paper constructs an index system for the resilience level of county-level economies in the Yangtze River Delta region from three aspects: resistance and recovery capability, adaptability and adjustment capability, and innovation and transformation capability, selecting 14 indicators in total. Based on data from 2014 to 2022 in the Yangtze River Delta region, the paper uses the entropy method to evaluate and analyze the economic resilience of counties in the Yangtze River Delta, and further discusses the direct and indirect impacts of e-commerce on county economic resilience. The research results show that: (1) The level of economic resilience in counties of the Yangtze River Delta region has been rising year by year, but there are significant inter-provincial differences, with counties with higher economic resilience mostly being county-level cities, all belonging to Jiangsu and Zhejiang provinces, while those with lower resilience are all in Anhui province. (2) E-commerce can enhance county economic resilience through mechanisms such as expanding product sales, increasing entrepreneurial activity, and promoting enterprise innovation. Based on this, policy recommendations are proposed in terms of improving the level of county economic resilience, deepening regional integration policies, optimizing industrial structure, and encouraging technological innovation.