AI模式背景下的市场营销困局及应对之策

Marketing Dilemmas and Countermeasures in the Context of AI Model

摘要: AI的深度应用正在重构市场营销范式，在提升效率的同时带来多重危机：一是引发信任危机；二是企业创新陷入数据依赖循环；三是伦理失范难以避免。针对困局成因，尝试提出“有限智能化原则”“反哺式训练机制”“伦理动态化治理”三元协同的对策，为企业在技术迭代中平衡商业价值与社会责任提供理论参考。

Abstract: The in-depth application of AI is reconstructing the marketing paradigm. While improving efficiency, it brings multiple crises: first, it triggers a trust crisis; second, enterprises’ innovation falls into a data-dependence cycle; third, ethical anomie is difficult to avoid. In view of the causes of these dilemmas, this paper attempts to propose a three-element coordinated countermeasure, namely the “principle of limited intelligence”, the “feedback training mechanism”, and the “dynamic ethical governance”, providing a theoretical reference for enterprises to balance business value and social responsibility in technological iteration.