数字经济时代创业环境感知对新生代电商创业者创业绩效的影响研究

The Impact of Entrepreneurial Environment Perception on the Entrepreneurial Performance of New-Generation E-Commerce Entrepreneurs in the Digital Economy Era

摘要: 基于数字经济时代的环境背景，本文探讨创业环境感知对新生代电商创业者创业绩效的影响机制。通过对318名新生代电商创业者创业数据进行实证研究发现：创业环境感知能力对创业绩效水平有显著的正向影响；主体能动反应在创业环境感知与创业绩效之间起部分正向调节作用；不同性别、年龄、学历及拥有不同创业次数的新生代创业者在创业环境感知能力和创业绩效水平方面均有显著差异。

Abstract: Based on the environmental background of the digital economy era, this paper discusses the mechanism of the impact of entrepreneurial environment perception on the entrepreneurial performance of the new generation of e-commerce entrepreneurs. Through the empirical study on the entrepreneurial data of 318 new generation e-commerce entrepreneurs, it is found that the entrepreneurial environment perception ability has a significant positive impact on entrepreneurial performance; The subjective dynamic response plays a partially positive moderating role between entrepreneurial environment perception and entrepreneurial performance. There are significant differences in entrepreneurial environment perception ability and entrepreneurial performance among the new generation entrepreneurs with different gender, age, educational background and entrepreneurial frequency.