基于文本挖掘的中国电子游戏海外传播效果研究——以《黑神话：悟空》为例

Research on the Overseas Dissemination Effectiveness of Chinese Video Games Based on Text Mining—A Case Study of Black Myth: Wukong

摘要: 本研究借助文本挖掘技术，分析《黑神话：悟空》在海外的传播成效。通过词云图、语义网络、百度情感倾向模型及LDA主题模型，对YouTube平台《黑神话：悟空》相关视频评论数据加以分析，明晰海外玩家的评价倾向与关注焦点，挖掘游戏优势及待提升之处，为国产游戏出海提供宝贵经验。研究显示，带有中国文化特色的电子游戏可以激发外国网友的喜爱与热议，《黑神话：悟空》在文化传播方面成绩斐然，广受玩家赞誉，但也在游戏玩法等方面存有进步空间。

Abstract: This study investigates the overseas communication efficacy of Black Myth: Wukong utilizing text mining techniques. By analyzing user comments from Black Myth: Wukong-related YouTube videos through word clouds, semantic networks, the Baidu Sentiment Orientation Model, and LDA topic modeling, we identify evaluation tendencies and focal points among international players. The research highlights the game’s strengths and areas for improvement, offering actionable insights for domestic games seeking global expansion. Findings reveal that video games infused with Chinese cultural elements can elicit admiration and enthusiastic discussions from foreign audiences. While Black Myth: Wukong demonstrates exemplary achievements in cultural dissemination and garners widespread acclaim, opportunities for refinement remain in gameplay mechanics and other dimensions.