人工智能营销的伦理问题研究

Research on Ethical Issues of Artificial Intelligence Marketing

摘要: 人工智能技术在数字营销领域中的应用带来了一系列的伦理问题，本研究采用扎根理论分析的质性研究法对当前人工智能技术营销领域中的伦理问题进行了系统化梳理，发现数据与隐私安全、算法偏见与歧视与用户信息处理能力受限是该技术应用过程中产生的3个关键伦理问题，并针对性提出提高算法推荐的公平性与透明度、构建用户可参与的决策机制、完善AI营销的相关法律法规的治理对策。

Abstract: The application of artificial intelligence technology in the field of digital marketing has brought a series of ethical problems. This study adopts the qualitative research method of grounded theory analysis to systematize the current ethical problems in the field of artificial intelligence technology marketing. It is found that data and privacy security, algorithm bias and discrimination, and limited user information processing ability are the three key problems generated in the application process of this technology, and the governance countermeasures are proposed to improve the fairness and transparency of algorithm recommendation, build a decision-making mechanism that users can participate in, and improve the relevant laws and regulations of AI marketing.