人口老龄化背景下小米高端市场的营销策略研究

Research on the Marketing Strategy of Xiaomi Impact on the High-End Market in the Aging Population

摘要: 随着经济的发展以及人民生活水平的不断提高，如今越来越多的人已经离不开手机产品。我国作为世界上最大的手机消费市场，市场潜力巨大。但智能手机行业竞争激烈，中低端手机市场已经接近饱和，但高端手机市场还存在较大的发展空间，于是小米公司制定了进军高端手机市场的战略。文章对老龄化背景下小米手机进军高端手机市场策略的现状进行系统的阐释，总结出小米手机现阶段营销策略存在的问题和相应的解决办法。

Abstract: With the development of the economy and the continuous improvement of people’s living standards, more and more people are now inseparable from mobile phone products. As the world’s largest mobile phone consumer market, my country has huge market potential. However, the smartphone industry is fiercely competitive, and the mid-to-low-end mobile phone market is close to saturation, but there is still much room for development in the high-end mobile phone market. Therefore, Xiaomi has formulated a strategy for entering the high-end mobile phone market. The article systematically explains the status quo of Xiaomi mobile phones to enter the high-end mobile phone market strategy in aging population, and summarizes the problems of the marketing strategy of Xiaomi mobile phones at this stage and corresponding solutions.