数字化转型背景下效果推理对商业模式调整的影响研究
The Impact of Effectuation on Business Model Adaptation in the Context of Digital Transformation
DOI: 10.12677/ecl.2025.1461882, PDF,    科研立项经费支持
作者: 谢 琳*：浙江理工大学经济管理学院，浙江 杭州；王奇珍#：浙江理工大学科技与艺术学院经济管理学院(创业学院)，浙江 绍兴
关键词: 促进型效果推理；预防型效果推理；商业模式调整；市场合法性；数字化转型；Promotion-Focused Effectuation； Prevention-Focused Effectuation； Business Model Adaptation； Market Legitimacy； Digital Transformation
摘要: 数字化转型背景下企业的商业模式调整备受关注，但效果推理对企业商业模式调整的作用机制尚不清楚。文章结合效果推理和组织合法性理论，构建组织合法性调节下效果推理对商业模式调整影响的理论模型，并以347家数字化转型企业的样本数据进行实证。结果表明：促进型效果推理和预防型效果推理对商业模式调整均有倒U形作用；市场合法性正向调节提升型效果推理与商业模式调整的关系，却负向调节预防型效果推理对商业模式调整的影响。文章在丰富效果推理、市场合法性与商业模式调整相关研究的同时，对企业如何实施商业模式调整实践具有指导意义。
Abstract: Firm’s business model adaptation (BMA) has attracted much attention under the background of digital transformation. However, it’s not clear how effectuation influences firm’s BMA. Grounded in the theories of effectuation and organizational legitimacy, we construct the theoretical model of effectuation on BMA, as well as the moderating role of organizational legitimacy. Using the survey data collected from 347 firms for empirical testing, the results show that both promotion-focused effectuation and prevention-focused effectuation have inverted U-shaped effects on BMA. Market legitimacy strengthens the relationship between promotion-focused effectuation and BMA, but weakens the effect of prevention-focused effectuation on BMA. The paper enriches the research on market legitimacy, effectuation and BMA, and is significant for venture on how to deal with BMA.
文章引用：谢琳, 王奇珍. 数字化转型背景下效果推理对商业模式调整的影响研究[J]. 电子商务评论, 2025, 14(6): 1433-1446. https://doi.org/10.12677/ecl.2025.1461882

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