供应链与市场营销协同视角下云南白药营运资金管理研究

Research on Working Capital Management of Yunnan Baiyao from the Perspective of Supply Chain and Marketing Collaboration

摘要: 在全球化竞争加剧的市场环境中，供应链与市场营销的协同对企业发展至关重要，营运资金管理更是关乎企业财务健康。本文以云南白药为研究对象，从供应链与市场营销协同的视角，深入分析其2020~2024年营运资金管理状况，揭示存在的问题并提出针对性建议，旨在提升云南白药营运资金管理水平，为中医药行业提供借鉴。

Abstract: In the increasingly competitive global market environment, the synergy between supply chain and marketing is crucial to the development of enterprises, and working capital management is even more important to the financial health of enterprises. Taking Yunnan Baiyao as the research object, this paper deeply analyzes the working capital management status of Yunnan Baiyao from 2020 to 2024 from the perspective of supply chain and marketing synergy, reveals the existing problems and puts forward targeted suggestions, aiming to improve the working capital management level of Yunnan Baiyao and provide reference for the Chinese medicine industry.