全渠道协同驱动的零售业数字化转型路径及绩效分析——以永辉超市为例

Analysis of the Trajectory and Performance of Digital Transformation in the Retail Sector Facilitated by Omni-Channel Collaboration—An Empirical Study of Yonghui Superstores

摘要: 数字经济已成为推动中国经济高质量发展的关键动力，企业数字化转型是构建数字强国战略的核心环节。本文以永辉超市为研究对象，探讨其在数字化转型过程中实施全渠道协同模式的路径、绩效影响及优化策略。研究发现，永辉超市通过客户导向、大数据技术驱动和供应链协同实现了全渠道转型，短期内面临成本压力，但长期显著提升了财务与非财务绩效。研究为零售企业数字化转型提供了理论参考和实践启示。

Abstract: The digital economy has become a key driving force for high-quality economic development in China, and the digital transformation of enterprises is a core link in the strategy of building a digital power. This paper takes Yonghui Superstores as the research object and explores the path, performance impact, and optimization strategies for implementing the omni-channel collaboration model during its digital transformation process. The research finds that Yonghui Superstores has achieved omni-channel transformation through customer orientation, big data technology-driven and supply chain collaboration. In the short term, it faces cost pressure, but in the long term, it significantly improves financial and non-financial performance. The research provides theoretical references and practical inspirations for the digital transformation of retail enterprises.