人工智能技术推动电商商业模式创新的路径探析

Exploring the Path of Artificial Intelligence Technology Promoting E-Commerce Business Model Innovation

摘要: 从后台的智能选品与库存预测，到前端的个性化推荐与智能客服，AI技术正在重塑电商的商业逻辑与运营模式。传统依赖流量红利和人工经验的模式正被精准、高效、智能的全链路运营所取代。阿里、京东、拼多多等行业巨头早已在AI领域深度布局，引领着一场以技术为核心的商业革命。人工智能技术既提升交易效率与透明度，也催生出全新的电商生态形态。基于此，本文将针对人工智能技术推动电商商业模式创新的路径展开探讨，旨在推动电商商业模式的可持续发展。

Abstract: From intelligent product selection and inventory forecasting in the backend to personalized recommendations and intelligent customer service in the frontend, AI technology is reshaping the business logic and operational model of e-commerce. The traditional model that relies on traffic dividends and manual experience is being replaced by precise, efficient, and intelligent full-chain operations. Industry giants such as Alibaba, JD.com, and PDD have long been deeply involved in the AI field, leading a technology centric business revolution. Artificial intelligence technology not only improves transaction efficiency and transparency, but also gives rise to a new form of e-commerce ecosystem. Based on this, this article will explore the path of artificial intelligence technology promoting innovation in e-commerce business models, aiming to promote the sustainable development of e-commerce business models.