乡村振兴背景下贵州黔东南地区电商发展困境与突破路径

Dilemmas and Breakthrough Paths for E-Commerce Development in Qiandongnan Autonomous Prefecture, Guizhou under the Background of Rural Revitalization

摘要: 随着互联网技术的迅速发展，电子商务在乡村振兴中扮演着愈发重要的角色。贵州黔东南作为多民族聚居的地区，有着丰富的生态资源与独特的民族文化，具备发展电商的良好基础。然而，在通过电商推进乡村振兴的进程中，黔东南地区面临着诸多困境。因此，通过把握黔东南地区电商发展的现状，进而剖析面临的困境，并结合实际情况，提出具有针对性的突破路径，从而推动黔东南地区电商的可持续发展，助力乡村振兴战略的实施。

Abstract: With the rapid development of Internet technology, e-commerce is playing an increasingly important role in rural revitalization. Guizhou’s Qiandongnan Autonomous Prefecture, as a region inhabited by multiple ethnic groups, is rich in ecological resources and unique ethnic cultures, and has a good foundation for the development of e-commerce. However, in the process of promoting rural revitalization through e-commerce, the Qiandongnan area faces many difficulties. Therefore, by grasping the current situation of e-commerce development in Qiandongnan, analyzing the difficulties faced, and combining the actual situation, targeted breakthrough paths are proposed to promote the sustainable development of e-commerce in Qiandongnan and support the implementation of the rural revitalization strategy.