视觉符号视角下悬疑类电影海报跨媒介叙事研究

A Study on Cross-Media Narration of Suspense Film Posters from the Perspective of Visual Symbols

摘要: 悬疑类电影海报通过视觉符号构建跨媒介叙事体系，不仅在艺术性与商业性上承担着重要作用，还与电影情节建立深度联系，极大丰富了观众的情感体验和叙事参与感。在跨媒介叙事中，海报通过封闭空间对情节世界的延展、符号的联动以及观众的多重解读实现叙事扩展，为电影叙事提供了新维度。增强了影片的传播效应和文化意义。

Abstract: Suspense films’ posters construct a cross-media narrative system through visual symbols. They not only play a significant role in both artistry and commerciality, but also establish a deep connection with the film’s plot, greatly enriching the audience’s emotional experience and narrative participation. In cross-media narratives, the posters achieve narrative expansion through the extension of the plot world in a confined space, the linkage of symbols, and the multiple interpretations by the audience. This provides a new dimension for the film’s narrative and enhances its dissemination effect and cultural significance.