社会工作视角下青年电子商务创业支持机制研究

Research on the Support Mechanism for Youth E-Commerce Entrepreneurship from the Perspective of Social Work

摘要: 在数字经济快速发展的背景下，电子商务以其低门槛、广覆盖和灵活性成为青年创业的重要载体。然而，青年创业者仍面临资源获取不均、技能不足、融资困难及心理压力大等问题。本研究探讨了社会工作视角下电子商务对青年创业的支持机制。研究发现，当前电商创业支持政策、培训体系和生态系统虽逐步完善，但信息不对称、技术壁垒高、资金短缺和社会认同不足等问题制约了青年创业的可持续发展。社会工作可通过整合资源、赋能弱势群体和推动公平，构建系统性支持机制，包括优化政府财税补贴、完善电商培训、拓宽融资渠道及加强心理疏导服务，这有助于提升创业者的竞争力和抗风险能力。

Abstract: In the context of rapid development of the digital economy, e-commerce has become an important carrier for young entrepreneurs due to its low threshold, wide coverage, and flexibility. However, young entrepreneurs still face problems such as uneven access to resources, insufficient skills, difficulties in financing, and high psychological pressure. This study explores the support mechanism of e-commerce for youth entrepreneurship from the perspective of social work. Research has found that although current e-commerce entrepreneurship support policies, training systems, and ecosystems are gradually improving, issues such as information asymmetry, high technological barriers, funding shortages, and insufficient social recognition are constraining the sustainable development of youth entrepreneurship. Social work can build a systematic support mechanism by integrating resources, empowering vulnerable groups, and promoting fairness, including optimizing government financial and tax subsidies, improving e-commerce training, expanding financing channels, and strengthening psychological counseling services. This can help enhance the competitiveness and risk resistance of entrepreneurs.