调节定向、权力感、框架类型对风险决策的影响

The Influence of Regulation Targeted, Sense of Power, and Framework Type on Risk Decision-Making

摘要: 随着社会经济环境复杂性的增加，风险决策研究在组织管理、公共政策等领域的应用价值日益凸显。本研究聚焦调节定向理论、权力感理论与框架效应的交叉领域，旨在揭示三者对风险决策行为的协同作用机制，并首次通过实验进行研究，为提升个体决策理性与组织风险管理效能提供理论依据。研究经过筛选共得到48份数据，然后进行方差分析。经过数据分析得到以下结论：风险决策受框架类型、调节定向和权力感的共同影响：收益框架下个体更冒险，但调节定向和权力感会显著调节这一效应。促进定向个体在收益框架下冒险倾向最高，而高权力感个体在损失框架下更倾向于风险寻求。

Abstract: With the increasing complexity of the social and economic environment, the application value of risk decision-making research in fields such as organizational management and public policy has become increasingly prominent. This study focuses on the intersection of the Regulatory Focus Theory, the Theory of Power Sense, and the Framing Effect, aiming to reveal the synergy mechanism of the three on risk decision-making behaviors, and conducts the research for the first time through experiments, providing theoretical basis for enhancing individual decision-making rationality and organizational risk management efficiency. After screening, a total of 48 data were obtained, and then a variance analysis was conducted. Through data analysis, the following conclusions were drawn: Risk decision-making is jointly influenced by the framing type, regulatory focus, and power sense: Individuals are more adventurous under the gain framing, but regulatory focus and power sense will significantly moderate this effect. Promoting focus individuals have the highest tendency to be adventurous under the gain framing, while high power sense individuals are more inclined to seek risks under the loss framing.