基于CiteSpace的我国农村电商物流研究现状及趋势分析

Research Status and Trend Analysis of Rural E-Commerce Logistics in China Based on CiteSpace

摘要: 互联网的快速发展给电子商务产业带来了新的发展模式，也为农村电子商务产业带来了新的发展机遇，由于部分农村地区受限于地形等因素的影响，农村电商物流已成为当前研究的热点内容。本文利用CiteSpace文献计量软件，通过梳理当前我国学者在农村电商物流领域中的发文情况，通过统计发文量、作者机构、关键词等信息，了解我国农村电商物流的研究现状以及未来发展趋势。研究发现发文量呈现增长趋势，受政策驱动的影响显著；研究机构以高校为主，但是机构间的合作情况并不是很紧密；研究热点聚焦于“电子商务”“物流模式”“乡村振兴”等主题。

Abstract: The rapid development of the Internet has brought a new development model to the e-commerce industry, and also brought new development opportunities to the rural e-commerce industry. This paper uses CiteSpace bibliometric software to understand the research status and future development trend of rural e-commerce logistics in China by combing the current publications of Chinese scholars in the field of rural e-commerce logistics, and by counting the number of publications, author institutions, keywords and other information. The results show that the number of published papers shows an increasing trend, which is significantly affected by policy-driven. The research institutions are mainly universities, but the cooperation between institutions is not very close; The research focuses on topics such as “e-commerce”, “logistics model” and “rural revitalization”.