DeepSeek在广告剧本创作中的应用与反思

The Application and Reflection of DeepSeek in Advertising Script Creation

摘要: 在广告剧本创作领域中，人工智能技术的应用程度从工具性辅助到作为创作主体进行参与的转变，而随着自然语言处理和深度学习算法技术的不断突破，这种技术对传统广告剧本创作生产的流程产生巨大变革，让人类无法回避人工智能对影视行业带来的挑战。本文围绕DeepSeek在广告剧本创作中的应用展开，剖析其文本生成特性与广告剧本创作的适配性，并阐述其应用，反思现存问题，展望人机协同创作的未来，旨在为广告行业利用AI技术提供一定的参考依据。

Abstract: In advertising script creation, AI’s role is evolving from a tool to a creative partner. Breakthroughs in natural language processing and deep learning are revolutionizing traditional production workflows and presenting challenges that the film industry must address. This paper explores DeepSeek’s application in advertising script creation, analyzing its text-generation features and suitability for this field. It also discusses practical applications, existing issues, and future human-AI collaborative possibilities, offering valuable insights for the advertising industry’s AI adoption.