数字金融助力贵州省农村电商发展路径分析

Analysis of the Development Path of Rural E-Commerce in Guizhou Province Supported by Digital Finance

摘要: 数字经济是当代经济格局中的一个重要趋势，而数字金融是数字经济的一个重要的组成部分。各行各业都在推进数字化。同时，在电商时代农村电商是推动乡村振兴的重要抓手。在此背景下，探究数字金融助力农村电商的路径，对于推进农村的供给侧结构性改革以及乡村振兴战略具有重要意义。本文主要探讨了贵州省农村电商的发展现状、面临的问题与挑战，并在此基础上分析数字金融在促进贵州省农村电商发展的过程中有哪些可行并有效的路径。

Abstract: The digital economy represents a significant trend in the contemporary economic landscape, and digital finance is an important part of the digital economy. All industries are promoting digitalisation. At the same time, in the era of e-commerce rural e-commerce is an important hand in promoting rural revitalisation. In this context, exploring the path of digital finance to help rural e-commerce is of great significance for promoting the supply-side structural reform of rural areas as well as the rural revitalisation strategy. This paper mainly discusses the development status quo of rural e-commerce in Guizhou Province, the problems and challenges it faces, and on this basis, analyses what feasible and effective paths digital finance can take to promote the development of rural e-commerce in Guizhou Province.