跨境电商中用户个人信息保护的困境与纾解

The Dilemma and Relief of the Protection of Users’ Personal Information in Cross-Border E-Commerce

摘要: 作为外贸转型升级中的新兴形式，跨境电子商务在我国对外贸易体系中的地位日益凸显，已成为推动构建“制度型开放”新格局的重要支撑力量，并在促进经济发展方面展现出强有力的作用。然而，在涉及网络用户的个人信息保护方面却面临诸多困境：一方面，现行的个人信息保护标准相对滞后，另一方面，法律责任边界模糊、强制规范缺位以及整体安全保障机制尚不完善，导致信息泄露现象频繁发生，形势颇为严峻。为有效应对此类挑战，应当在加强行政监管与平台自律并行的基础上，推动国内法律体系的完善，同时借鉴国际先进规则，着力提升信息保护规范、明确法律责任框架、完善强制性制度安排，并构建更加系统化、科学化的个人信息安全防护机制，从而更好地保护用户个人信息，为跨境电商行业的持续健康发展注入坚实力量。

Abstract: As an emerging form of foreign trade transformation and upgrading, cross-border e-commerce is becoming more and more prominent in China’s foreign trade system, and has become an important supportive force for the construction of a new pattern of “systematic openness”, and has shown a positive role in promoting the high-quality development of the economy. However, in actual operation, the protection of personal information of network users faces many difficulties: on the one hand, the existing standards for personal information protection are relatively lagging behind, and on the other hand, the blurred boundaries of legal responsibility, the absence of mandatory norms, and the imperfections in the overall security mechanism have led to frequent leakage of information, which is a rather serious situation. In order to effectively cope with such challenges, we should promote the improvement of the domestic legal system on the basis of strengthening administrative supervision and platform self-regulation, and at the same time, draw on international advanced rules, make efforts to improve the information protection standards, clarify the legal responsibility framework, improve the mandatory institutional arrangements, and build a more systematic and scientific personal information security protection mechanism, so as to effectively improve the safety and security level of the user’s information and inject solidity into the sustained and healthy development of the cross-border e-commerce industry. This will effectively improve the level of security and protection of user information and inject solid impetus into the sustainable and healthy development of the cross-border e-commerce industry.