数字化转型背景下国有企业电子商城平台建设研究

Research on the Construction of E-Mall Platforms in State-Owned Enterprises under the Background of Digital Transformation

摘要: 在数字经济时代背景下，国有企业电子商城平台建设成为推动企业数字化转型的重要抓手。本研究系统分析了电子商城平台的功能模式、建设现状及实践价值，揭示其在技术架构、制度机制、管理协同等维度的深层矛盾。提出推动AI与区块链技术融合、优化跨部门协同机制、打造“国有企业 + 平台经济”生态等创新路径。研究成果为国有企业破解数字化转型中的平台治理难题提供理论依据，对提升产业链韧性、实现数据驱动型管理具有实践启示。

Abstract: In the era of the digital economy, building e-mall platforms has become a crucial lever for promoting the digital transformation of state-owned enterprises (SOEs). This study systematically analyzes the functional models, current construction status, and practical value of e-mall platforms, uncovering deep-rooted challenges in technical architecture, institutional mechanisms, and management coordination. It proposes innovative pathways such as integrating AI and blockchain technologies, optimizing cross-departmental collaboration mechanisms, and developing an “SOEs + platform economy” ecosystem. The findings provide theoretical support for addressing governance challenges in platform-based digital transformation, offering practical insights into enhancing industrial chain resilience and achieving data-driven management.