数字化转型背景下的工业品服务生态系统价值共创机制研究——以W公司为例

Research on Value Co-Creation Mechanism of Industrial Service Ecosystem under the Background of Digital Transformation—Taking W Company as an Example

摘要: 21世纪，全球机械设备制造业迈入了一个前所未有的高速发展时代。随着数字赋能政策的相继出台，产业链上下游的各方力量，包括供给者、制造商、物流商、营销商、政府机构及消费者等，积极投身其中形成了多元互动、共创价值的崭新格局。生产商与消费者之间的界限日益模糊，彼此成就、紧密相连，共同构筑起一个完整且稳定的价值服务生态系统。本文聚焦于W电子机械技术(上海)有限公司(简称“W公司”)在机械制造行业的成长轨迹与现状，依托当前的时代背景，从价值共创的视角出发，探讨如何构建其企业服务生态系统，并通过数字赋能与多元互动两大机制，有效驱动服务生态系统中的价值共创活动。

Abstract: In the 21st century, the global mechanical equipment manufacturing industry has entered an unprecedented era of rapid development. With the successive introduction of digital empowerment policies, various forces along the industrial chain have actively engaged in it, forming a new pattern of multi-party interaction and value co-creation, including suppliers, manufacturers, logistics providers, marketers, government agencies, consumers, etc. The boundaries between producers and consumers are increasingly blurred, and they achieve mutual success and are closely connected, jointly building a complete and stable value service ecosystem. This paper focuses on the growth path and current status of W Mechanical and Electronic Technology (Shanghai) Co., Ltd. (hereinafter referred to as “W Company”) in the mechanical manufacturing industry. Against the backdrop of the current era and from the perspective of value co-creation, it explores how to build the company’s enterprise service ecosystem and effectively drive value co-creation activities within the service ecosystem through two major mechanisms: digital empowerment and diversified interactions.