WSR视域下直播电商服务质量提升策略研究

Research on Strategies for Improving the Quality of Live E-Commerce Services from the Perspective of WSR

摘要: 大数据时代，直播购物成为传统电商之下的第二网络购物方式。因此，本文对直播电商的内涵进行了界定，并基于WSR系统分析法对其服务质量的影响因素进行了分类，构建了直播电商服务质量的影响因素模型，基于模型分析直播电商现存的问题，并给出相应的提升策略。

Abstract: In the era of big data, live streaming shopping has become the second online shopping method under traditional e-commerce. Therefore, this article defines the connotation of live streaming e-commerce, classifies the influencing factors of its service quality based on the WSR system analysis method, constructs a model of the influencing factors of live streaming e-commerce service quality, analyzes the existing problems of live streaming e-commerce based on the model, and provides corresponding improvement strategies.