民族文化产品在电子商务中的创新性传承与发展

The Innovative Inheritance and Development of Ethnic Cultural Products in E-Commerce

摘要: 在数字经济时代，电商已成为当今经济发展的重要引擎，深刻改变了人们的生产、生活和消费方式。而民族文化产品作为各个民族文化的瑰宝，承载着各民族的历史记忆、价值观念和独特创造力，在经济多元化发展中占据着举足轻重的地位。本文通过探讨民族文化产品在电子商务中的创新性传承与发展路径，结合理论与实践案例，分析了电商平台对民族文化产品的赋能作用。研究发现，电商不仅为民族文化的传承与发展开辟了新路径，也通过技术创新和文化创意激活了传统技艺的现代价值。

Abstract: In the era of digital economy, e-commerce has become an important engine of today’s economic development, profoundly changing people’s production, life and consumption. As the treasure of each ethnic culture, national cultural products carry the historical memory, values and unique creativity of each ethnic group, and occupy a crucial position in the development of economic diversification. This article analyzes the empowering role of e-commerce platforms on national cultural products by exploring the innovative inheritance and development path of national cultural products in e-commerce, combining theory and practical cases. The study found that e-commerce not only opened up a new path for the inheritance and development of national culture, but also activated the modern value of traditional skills through technological innovation and cultural creativity.