数字鸿沟视角下C2C发展的现实困境与路径研究

Research on Realistic Dilemmas and Pathways for C2C Development from the Perspective of Digital Divide

摘要: 互联网技术与电商深度融合下，C2C平台在突破传统商业壁垒时，面临数字鸿沟引发的可持续发展困境。基于数字鸿沟与数字包容理论，研究发现：用户端因网络基建不完善、设备性能不足存在一级数字鸿沟，制约弱势群体接入；交易端因非标商品信息不对称、维权机制单一，导致信任危机与交易低效；供应端长尾卖家数字素养缺失，造成平台生态多样性萎缩。研究提出发展路径：通过技术适配优化网络与设备兼容性以破除接入障碍；利用区块链与智能仲裁构建全程信任机制以提升公平性；通过分层培训与多方协作赋能卖家以激活生态活力。研究表明，C2C平台需以数字包容为核心，在技术创新与社会价值平衡中实现可持续发展。

Abstract: Under the deep integration of Internet technology and e-commerce, when C2C platforms break through the traditional commercial barriers, they are confronted with the sustainable development predicament caused by the digital divide. Based on the theories of digital divide and digital inclusion, the research finds that at the user end, there is a first-level digital divide due to the imperfect network infrastructure and insufficient equipment performance, which restricts the access of vulnerable groups. On the trading side, due to the asymmetry of non-standard commodity information and the single rights protection mechanism, trust crises and inefficient transactions occur. The lack of digital literacy among long-tail sellers on the supply side has led to the shrinking of the platform’s ecological diversity. The research proposes a path: Optimize the compatibility between the network and devices through technical adaptation to break through access barriers; Utilize blockchain and intelligent arbitration to build a full-process trust mechanism to enhance fairness; Empower sellers through hierarchical training and multi-party collaboration to activate the vitality of the ecosystem. Research shows that C2C platforms need to take digital inclusion as the core, achieve sustainable development in the balance between technological innovation and social value.