数字经济下短视频行业法律规制的湾区实践与乡村探索——以佛山当地的短视频行业为核心视角

Bay Area Practice and Rural Exploration of Legal Regulation of Short Video Industry under Digital Economy—Taking the Local Short Video Industry in Foshan as the Core Perspective

摘要: 随着数字经济的兴起，短视频行业法律规制逐渐显露出区域性差异，以佛山(湾区)与粤北乡村为对比视角，通过案例分析、问卷调查和深度访谈等方法，深入剖析两地在短视频生态、规制需求及法律挑战上的差异。研究发现，湾区短视频行业发展迅猛，技术基础雄厚，用户结构多元，对法律规制的需求较高；而粤北乡村地区技术基础相对薄弱，用户法律意识不足，规制需求较低。针对这些差异，提出“技术赋能 + 协同治理”的差异化规制框架，旨在为短视频行业的健康发展提供区域适配性方案。该框架包括推广湾区技术经验、建立合规技术联盟、推动“区块链 + 司法存证”立法、开发方言版普法短视频、设立乡村合规示范点以及构建“政府–平台–用户”三级联动体系等具体措施。

Abstract: With the rise of the digital economy, regional differences in the legal regulation of the short-video industry have gradually emerged. Taking Foshan (Guangdong-Hong Kong-Macao Greater Bay Area) and rural areas in northern Guangdong as comparative perspectives, this study uses methods such as case analysis, questionnaire surveys, and in-depth interviews to deeply analyze the differences between the two regions in short-video ecosystems, regulatory needs, and legal challenges. The research finds that the short-video industry in the Greater Bay Area has developed rapidly, with a strong technological foundation, a diverse user structure, and high demand for legal regulation. In contrast, rural areas in northern Guangdong have a relatively weak technological foundation, insufficient legal awareness among users, and lower regulatory demands. Addressing these differences, this study proposes a differentiated regulatory framework of “technology empowerment + collaborative governance”, aiming to provide regionally adaptive solutions for the healthy development of the short-video industry. The framework includes specific measures such as promoting technological experience from the Greater Bay Area, establishing compliance technology alliances, advancing legislation on “blockchain + judicial evidence preservation”, developing dialect-version legal popularization short videos, setting up rural compliance demonstration sites, and constructing a three-level government-platform-user coordination system.