新内生发展视角下农村电商赋能农民增收的路径研究

Research on the Pathway of Rural E-Commerce Empowering Farmers’ Income Growth from the Neo-Endogenous Development Perspective

摘要: 在数字经济赋能乡村振兴背景下，农村电商增收效应的不可持续性凸显其理论突破的紧迫性。传统外源驱动模式因忽视内生能力培育与制度赋权，导致农民面临能力断层、资源价值外溢、网络协同低效及治理权力失衡等多重困境，严重制约其深度参与电商平台和收益获取能力。本研究以新内生发展理论为框架，构建“内生动力培育–资源资本化–网络协同–参与式治理”四维分析体系，旨在探索农民增收长效机制，为破解农村电商发展结构性矛盾、激活乡村内生发展动能提供理论支撑与实践路径。

Abstract: Against the backdrop of the digital economy empowering rural revitalization, the unsustainability of rural e-commerce’s income-boosting effects highlights the urgency for theoretical breakthroughs. Traditional exogenous-driven models, by neglecting endogenous capacity building and institutional empowerment, have led farmers into multiple predicaments: capability gaps, resource value spillover, inefficient network coordination, and imbalanced governance power. These issues severely constrain their capacity for deep participation and benefit acquisition. Guided by neo-endogenous development theory, this study constructs a four-dimensional analytical framework: “endogenous motivation cultivation-resource capitalization-network coordination-participatory governance”. It aims to explore sustainable mechanisms for increasing farmers’ income, providing theoretical support and practical pathways for resolving structural contradictions in rural e-commerce development and activating endogenous rural development momentum.