电商发展下个人隐私保护的法治化保障——以《个人信息保护法》为视角

Rule of Law-Based Protection for Personal Privacy under E-Commerce Environment—Taking the Personal Information Protection Law as a Perspective

摘要: 在电子商务快速发展的背景下，个人隐私保护的重要性日益凸显，个人信息保护法成为保障个人隐私的关键法律依据，本文以个人信息保护法为视角，深入探讨电子商务发展与个人的隐私保护的现实矛盾，如个人信息被无边界收集、数据共享导致个人隐私存在被滥用的风险；其次，对《个人信息保护法》在保护个人隐私方面的重要作用进行分析，包括构建全面的个人信息处理规则、保障个人权利以及规范了敏感信息，接下来对《个人信息保护法》在实施过程中存在的问题和困境进行剖析。最后基于上述分析提出相应的完善建议，旨在进一步加强电商环境下隐私保护的法治化保障，促进电商健康、有序发展。

Abstract: Under the background of rapid development of e-commerce, the importance of personal privacy protection is becoming more and more prominent, and the Personal Information Protection Law has become the key legal basis for safeguarding personal privacy. This paper takes the perspective of the Personal Information Protection Law to discuss in depth the real contradiction between the development of e-commerce and the protection of personal privacy, such as the personal information being collected without boundaries, and the risk of abuse of personal privacy caused by data sharing; next, it analyses the important role of the Personal Information Law in protecting personal privacy, including the construction of comprehensive rules for handling personal information, the protection of individual rights and the regulation of sensitive information, followed by an analysis of the problems and dilemmas existing in the implementation of the Personal Information Protection Law. Finally, based on the above analysis, it puts forward corresponding suggestions for improvement, aiming to further strengthen the protection of personal privacy protection under the rule of law in the e-commerce environment and promote the healthy and orderly development of e-commerce.