呼和浩特社区为老餐厅运营困境与优化策略研究

Research on the Operational Dilemmas and Optimization Strategies of Elderly Dining Services in Hohhot Communities

摘要: 本文聚焦呼和浩特市社区为老餐厅的运营现状，通过调研和走访揭示其四大核心困境：定价与老年收入结构不匹配，低保及低收入群体餐费负担较重；菜品以素食为主，蛋白质等营养素供给不足，背离健康需求；部分餐厅位于老旧建筑，楼梯、地面等设施存在适老化缺陷与安全隐患；政府补贴审批周期长、资金落实滞后，制约餐厅可持续运营。基于利益相关者理论，研究提出对策：实施“阶梯价格 + 精准补贴”，对低保老人5折、退休老人8折优惠；打造“餐饮 + 社交”模式，增设娱乐区并推出家庭套餐；优化政策供给，按社区特点差异化布局设施；引入智能点餐、安全监控等技术提升服务效率；建立“政府–企业–社会组织”协同机制，通过税收优惠、志愿服务等整合资源。研究为边疆地区社区养老助餐服务优化提供了实践路径参考。

Abstract: This paper examines the current operational status of elderly dining services in communities within Hohhot City. Through a combination of research and field visits, it identifies four primary challenges: meal pricing is not aligned with the income structure of the elderly population, placing a significant financial burden on minimum living allowance recipients and low-income individuals; the menu predominantly features vegetarian dishes, lacking sufficient protein and other essential nutrients, thereby deviating from the health requirements of the elderly; some restaurants are located in outdated buildings with design flaws such as stairs and floors that pose safety risks for the elderly; the government subsidy approval process is lengthy, leading to delayed disbursement of funds, which hinders the sustainable operation of these dining services. Based on stakeholder theory, this study proposes several countermeasures: implementing a “tiered pricing + precise subsidy” system, offering 50% discounts to minimum living allowance recipients and 20% discounts to retirees; establishing a “dining + socializing” model by incorporating entertainment areas and introducing family meal packages; optimizing policy frameworks and customizing facility layouts according to community characteristics; integrating smart ordering and safety monitoring technologies to enhance service efficiency; and forming a collaborative mechanism among government, enterprises, and social organizations through tax incentives and volunteer services. This research provides practical references for improving community-based elderly dining assistance services in border regions.