可持续发展背景下数字经济赋能绿色消费的实现路径研究

Study on Digital Economy Empowering Green Consumption Path under Sustainable Development

摘要: 在可持续发展战略深入推进的背景下，数字经济以其高效、精准、可追溯的技术特性，为绿色消费的普及与深化提供了新的赋能路径。本文围绕数字经济赋能绿色消费，系统探讨了数字经济赋能绿色消费的经济目标、环境目标和社会目标，阐述了其在数字经济在绿色生产与制造，绿色物流与供应链等领域的应用，并通过以上分析提出了完善数字化基础设施、构建智能化绿色消费引导等路径实现绿色消费转型的具体策略。

Abstract: Against the backdrop of deepening sustainable development strategies, the digital economy, with its efficient, precise and traceable technological features, has provided new empowering paths for the popularization and deepening of green consumption. Focusing on the digital economy’s empowerment of green consumption, this paper systematically discusses the economic, environmental and social objectives of such empowerment, expounds its applications in green production and manufacturing, green logistics and supply chains, and proposes specific strategies for green consumption transformation through the above analyses, including improving digital infrastructure and building intelligent green consumption guidance.