准社会交往理论视角下社交机器人的应用风险及对策建议——以“评论罗伯特”为例

Research on the Application Risks and Strategies of Social Bots from the Perspective of Parasocial Interaction Theory—Taking “Comment Robert” as an Example

摘要: 本文从准社会交往理论视角出发，通过对社交机器人“评论罗伯特”的案例分析，探讨了社交机器人的应用风险及对策。当前，社交机器人的应用风险表现在机器规训与沉迷、消费主义陷阱和娱乐导向。针对上述问题，要提高AI素养，完善平台治理机制和推动内容生态优化，用批判性思维和发展性眼光理性审视社交机器人的发展。

Abstract: This paper adopts the perspective of parasocial interaction theory to analyze the application risks and countermeasures of social robots through the case of the comment-generating robot “Comment Robert.” The current risks associated with social robots include behavioral conditioning and user addiction, entrapment in consumerist logic, and entertainment orientation. To address these challenges, it is essential to enhance AI literacy, improve platform governance mechanisms, foster a healthier content ecosystem, and rationally evaluate the development of social robots with a critical yet forward-looking approach.