蜡染工艺在数字技术推动下的传播路径

Tracing the Transmission of Batik Art in the Context of Digital Technology

摘要: 蜡染作为中国古代四大印花技艺之一，是中华民族传统纺织印染工艺的重要代表，蕴含着丰富的历史、审美与文化价值。然而在现代社会快速发展背景下，蜡染工艺正面临传承人断层、审美脱节、传播路径狭窄等多重困境。随着数字技术的迅猛发展，非物质文化遗产的传播模式发生深刻变革，为传统工艺的现代转化与广泛传播提供了新契机。本文以蜡染工艺为核心对象，探讨其在短视频平台、数字成像、AR/VR虚拟展示、文化IP打造等多种数字技术手段介入下的传播路径与模式革新。在分析传播优势的同时，也指出技术门槛、文化失真等潜在挑战，并提出推动蜡染数字传播的策略建议，力求为传统工艺的数字化转型和文化可持续发展提供参考路径。

Abstract: As one of the four major traditional textile printing techniques in ancient China, batik represents a significant facet of the nation’s heritage in textile dyeing, embodying profound historical, aesthetic, and cultural values. However, in the context of rapid modernization, the batik craft is facing multiple challenges, including the discontinuity of transmission, a disconnect with contemporary aesthetics, and limited dissemination channels. With the rapid advancement of digital technology, the modes of intangible cultural heritage transmission have undergone fundamental transformation, offering new opportunities for the modernization and broader dissemination of traditional crafts. This study takes batik craftsmanship as its core focus, exploring its evolving dissemination pathways and model innovations through the integration of various digital technologies, such as short video platforms, digital imaging, AR/VR virtual exhibitions, and the development of cultural IPs. While analyzing the advantages brought by these technologies, the paper also highlights potential challenges, including technical barriers and cultural distortion. It concludes by proposing strategic recommendations for promoting the digital dissemination of batik, aiming to provide a reference framework for the digital transformation and sustainable development of traditional crafts.