“双碳”目标下绿色供应链的电子商务实践路径

The E-Commerce Practice Path of Green Supply Chain under the “Dual Carbon” Goals

摘要: 在“双碳”目标(碳达峰、碳中和)的战略指引下，绿色发展成为全球共识，电子商务作为数字经济的重要组成部分，其供应链的高能耗、高碳排放问题日益受到关注。本文通过分析电子商务供应链绿色物流体系、绿色包装创新实践、逆向物流网络、数字化技术赋能减排等方面的现状，探讨“双碳”目标下绿色供应链实践面临的挑战，包括技术瓶颈、成本压力、标准缺失、消费者参与度低等。最后，结合国内外优秀案例，从供应链全流程优化、绿色技术创新、政策与标准完善、消费端协同等维度提出实践路径，旨在推动电子商务行业实现低碳转型，助力国家“双碳”目标达成。

Abstract: Under the strategic guidance of the “dual carbon” goals (carbon peaking and carbon neutrality), green development has become a global consensus. As an important component of the digital economy, the high energy consumption and high carbon emissions of the supply chain in e-commerce have increasingly drawn attention. This paper analyzes current situation of the green logistics system, green packaging innovation practices, reverse logistics network of the e-commerce supply chain, and digital technology empowering emission reduction and other aspects, this paper explores the challenges faced by green supply chain practices under the “dual carbon” goals, including technical bottlenecks, cost pressure, lack of standards, and low consumer participation. Finally, drawing on excellent cases both at home and abroad, practical approaches are proposed from such dimensions as the optimization of the entire supply chain process, green technological innovation, improvement of policies and standards, and collaboration on the consumer side. These efforts aim to promote the low-carbon transformation of the e-commerce industry and contribute to the achievement of the country’s “dual carbon” goals.