电商经济背景下老年人情感支持数字化的机遇与挑战

Opportunities and Challenges of the Digitalization of Emotional Support for the Elderly in the Context of E-Commerce Economy

摘要: 在人口老龄化加剧的背景下，老年人情感支持问题愈发关键。电商经济与数字化技术的蓬勃发展，为老年人情感支持带来了新的机遇与挑战。一方面，虚拟代理、智能交互平台、智慧居家养老服务等数字化应用，借助拟人化交互、大数据分析和个性化推荐等技术，突破时空限制，丰富了老年人的社交生活，提供了便捷且个性化的情感支持服务。另一方面，老年人在数字化情感支持的获取过程中，面临着数字鸿沟、心理障碍、产品设计缺陷以及隐私安全威胁等问题，阻碍了他们充分享受数字化带来的便利。为推动老年人情感支持数字化健康发展，需要提升老年人数字素养，加强数据安全保护，优化产品设计，规范服务质量标准，促进数字化与传统情感支持模式融合，从而满足老年人多样化的情感需求，提高其生活质量与幸福感。

Abstract: Against the backdrop of increasing population aging, the issue of emotional support for the elderly has become increasingly crucial. The booming development of the e-commerce economy and digital technologies has brought new opportunities and challenges to the emotional support of the elderly. On the one hand, digital applications such as virtual agents, intelligent interaction platforms, and smart home-based elderly care services, by virtue of technologies like anthropomorphic interaction, big data analysis, and personalized recommendations, break through the limitations of time and space. They enrich the social lives of the elderly and provide convenient and personalized emotional support services. On the other hand, in the process of obtaining digital emotional support, the elderly face problems such as the digital divide, psychological barriers, product design flaws, and privacy and security threats. These issues prevent them from fully enjoying the convenience brought by digitalization. To promote the healthy development of the digitalization of emotional support for the elderly, it is necessary to improve the digital literacy of the elderly, strengthen data security protection, optimize product design, standardize service quality standards, and promote the integration of digital and traditional emotional support models. This can meet the diverse emotional needs of the elderly and improve their quality of life and well-being.