人工智能对不同行业的冲击：以ChatGPT对电商行业为例

The Impact of Artificial Intelligence on Different Industries: Taking ChatGPT as an Example for the E-Commerce Industry

摘要: 人工智能作为新兴科技产业的通用型信息技术，对大多数传统产业有着极强的赋能作用，能够挖掘数据资源的新价值并激发消费者的新需求，推动传统产业的变革。生成式人工智能作为一种大型生成式人工智能模型，具有大数据、大算力、大算法、拟人智化等显著特征，在智能制造、电商营销、跨境电商、新闻传播等领域具有非常广阔的应用前景，与此同时也会带来若干新的挑战问题，本文以电商行业为例，利用ChatGPT对50个调查对象论证内容进行评价与反馈，分析生成式人工智能的应用在电商营销中的双重效应。

Abstract: Artificial Intelligence, as a generalized information technology for emerging science and technology industries, has a strong enabling effect on most traditional industries, and is able to tap the new value of data resources and stimulate the new needs of consumers, promoting the transformation of traditional industries. Generative artificial intelligence as a large-scale generative artificial intelligence model, with big data, big arithmetic, big algorithms, human intelligence and other significant features, in the intelligent manufacturing, e-commerce marketing, cross-border e-commerce, news dissemination and other fields has a very broad application prospects, at the same time it will also bring a number of new challenges, this paper takes the e-commerce industry as an example, and utilizes the ChatGPT to analyze the content of the argumentation of the 50 survey respondents. Evaluation and feedback to analyze the double effect of the application of generative artificial intelligence in e-commerce marketing.