农村电商“数实融合”驱动县域产业升级的机制与对策研究

Research on the Mechanism and Countermeasures of Rural E-Commerce “Digital-Physical Integration” to Drive County-Level Industrial Upgrade

摘要: 本研究构建“技术赋能–产业链整合–城乡协同”三维框架，揭示农村电商“数实融合”驱动县域产业升级的内在机制。研究表明，数字技术通过重构生产要素配置激活产业链横向拓展与纵向升级，并依托城乡空间重组形成区域协同发展新动能。当前农村电商面临基础设施效能不足、产业融合浅层化、政策治理失衡等瓶颈，其根源在于技术扩散与制度创新的动态脱节。对此提出“基建–产业–制度”协同路径：强化数字基建与主体能力建设，创新利益共享机制与跨界融合场景，优化精准化政策与数据治理体系。理论层面突破数字化转型研究的单一维度局限，构建多尺度系统分析框架；实践层面为破解县域经济低端锁定、推动城乡融合提供系统性方案。未来需深化技术迭代与区域韧性、数字生态与可持续发展等交叉领域研究，完善县域经济高质量发展的理论范式与实践路径。

Abstract: This study constructs a three-dimensional framework of “technological empowerment-industrial chain integration-urban-rural synergy”, which reveals internal mechanism of rural e-commerce “digital-real integration” driving the upgrading of county-level industries. The study shows that digital technology activates the horizontal expansion and vertical of the industrial chain by restructuring the allocation of production factors, and forms a new momentum for regional coordinated development through the reorganization of urban-rural space. However, rural ecommerce is currently facing bottlenecks such as insufficient infrastructure efficiency, superficial industrial integration, and unbalanced policy governance, the root cause of which lies in the dynamic disconnection between technology diffusion institutional innovation. To address this, an “infrastructure-industry-institution” synergistic path is proposed: to strengthen the construction of digital infrastructure and the capacity of main bodies, to innovate the benefit-sharing mechanism and cross-border integration scenarios, and to optimize the precision policy and data governance system. On the theoretical level, through the limitation of the one-dimensional research on digital transformation, it constructs a multi-scale systematic analysis framework; on the practical level, it provides a systematic plan for solving low-end locking of county economy and promoting urban-rural integration. In the future, it is necessary to deepen the research on cross-field such as technology iteration and resilience, digital ecology and sustainable development, and to improve the theoretical paradigm and practical path of high-quality development of county economy.